improving the odds for success
in offshore wind

 

with strategy and market support for any company whose ambition is to grow their business within our industry.

Are you ready to capture a share of the growing industry?

Introducing Green Ducklings
enabling the supply chain to tap into the +1.000GW offshore wind business.

2020

Global offshore wind capacity installed

Gigawatts

2050

Global offshore wind capacity target

Gigawatts

what we do

With the right tools and roadmap, it’s possible to turn the tables and lead a company from black to green.

We listen to your company’s story and benchmark your starting point. Then we use our framework to identify which parts of your company’s DNA can be turned into value in the offshore wind industry.

You can have a full, strategic asset assessment before your next board meeting.

what you get

Strategic asset assessment

The core of our work is centred on a strategic assessment of your assets. Based on your starting point, we identify how long the road ahead is, exactly where you are going, and how long it will take to get there.

Efficient decision making

Make efficient decisions early in the transformation process and get on a direct path immediately to avoid making wrong turns.

Accelerated market entry

Get the support you need to accelerate your market entry. We have 15 years oil & gas plus 40 years offshore wind leadership experience. Our network and stakeholder management capabilities link you directly to where you need to be.

Increased company value

Increase your company’s value with a formal announcement of intentions for a Black2Green transformation. Precedence has proven this is the case when the announcement is combined with an action plan.

Begin breeding the Green Ducklings that will become Green Swans and deliver exponential progress in the form of economic, social, and environmental wealth creation

our approach

In our first engagement with companies, we ask two fundamental questions:

Are you new to the industry?
Do you have a strategy?

To get familiarized with your background and needs, we’ll host a one hour session at no cost. For the session, you decide who to engage from your team. You might be looking for an advisor to help formulate and implement your offshore wind strategy. Or you might need guidance to assess and challenge your strategy or new technical concept. Maybe you just need an expert mentor for a key employee. Based on the initial session, we promise to provide our honest feedback if our competence fits your needs.

The Devil's Advocate

You have a strategy laid out, but find value in a second opinion from industry experts to pinpoint strengths and weaknesses. 

Implementation is an optional service.

The Facilitator

Offshore wind is new to you!

You seek support to formulate a B2G strategy and help implement this to enter offshore wind. 

The Advisor

Offshore wind is your DNA and your strategy is ready, but you find value in expert support on ad hoc services or look for support to implement your strategy.

The Guide

You know offshore wind but seek guidance on new business segments, as well as investment and market opportunities.

You can use a facilitator to get your strategic thoughts in a system and to solidly anchor this into your organisation.   

The Facilitator

Offshore wind is new to you!

You seek support to formulate a B2G strategy and help implement this to enter offshore wind. 

The Guide

You know offshore wind but seek guidance on new business segments, as well as investment and market opportunities.

You can use a facilitator to get your strategic thoughts in a system and to solidly anchor this into your organisation.   

The Devil's Advocate

You have a strategy laid out, but find value in a second opinion from industry experts to pinpoint strengths and weaknesses. 

Implementation is an optional service.

The Advisor

Offshore wind is your DNA and your strategy is ready, but you find value in expert support on ad hoc services or look for support to implement your strategy.

about us

Green Ducklings is a strategic management advisory with the sole purpose of increasing the value of companies by efficiently facilitating strategic guidance and diversification processes in offshore wind – in short we help improve any company’s odds for success in offshore wind.

Green Ducklings refers to the mission of the company – to facilitate the breeding of green ducklings that will become the Green Swans of tomorrow in offshore wind energy. The name merges the fairy tale of HC Andersen with the Green Swan concept recently introduced by Professor John Elkington. The tale needs no introduction, whereas a Green Swan delivers exponential progress in the form of economic, social, and environmental wealth creation. At worst, it achieves this outcome in two dimensions while holding the third steady. There may be a period of adjustment where one or more dimensions underperform, but the aim is an integrated breakthrough in all three dimensions.

Put in the context of offshore wind, our point is quite simple – if we want to successfully deliver on the ambitious growth targets set by our industry, we need to support the transformation and building of numerous, successful Green Swan companies. The starting point is for companies to actively take part in the industry’s growth opportunities and to begin the breeding of many green ducklings. When executed properly, companies can make this shift to a renewable industry and achieve above market profits.

Do your assets fit into offshore wind?

Do you have a potential Green Swan?

To learn more about Green Swans, why the world needs so many green ducklings, and how offshore wind fits into this…

Follow the journey with us